Cart
0
0.00 €
ENTREPRENEURSHIP - A MINDSET -
By PROF DR. RUDY AERNOUDT
If I had known Professor Rudy Aernoudt and his book 'A Mindset' earlier, my life would have looked entirely different
Jo Lernout
About Book Entrepreneurship - A Mindset -
Diplomatic World Institute Senior Advisor, Prof. Rudy Aernoudt, had the inspiring opportunity to present his recently published book, Entrepreneurship - A Mindset, in collaboration with Mrs. Inge Verbeeck from Athena Uitgevers, to a group of aspiring future entrepreneurs at Ghent University (UGent).
This insightful exchange of knowledge aims to empower and guide the next generation of innovators as they embark on their entrepreneurial journeys.
At university, you gain intelligence through academics, but wisdom comes only through experience
Prof. Rudy Aernoudt
This book equips both current and future entrepreneurs with the tools to avoid failure. At university, one learns the foundational academic knowledge or intelligence necessary for every aspiring entrepreneur, but unfortunately not the wisdom or experience that is only gained later on.
In simple and accessible language, this book outlines the potential pitfalls that every entrepreneur encounters and experiences along their journey with practical examples.
From L to R : Jean Aznar (DW Institute), Jo Lernout, Inge Verbeeck (Athena Uitgevers), Geoffrey Ejzenberg (Behault), Prof. Rudy Aernoudt (DW Institute & Ugent)
Despite the setbacks Jo Lernout faced with Lernout & Hauspie, he continues to shine as an entrepreneur, encouraging young people to take up entrepreneurship while cautioning them about the booby traps along the way—pitfalls he clearly highlighted during his talk at UGent.
Had he known Professor Rudy Aernoudt's Entrepreneurship book earlier, along with Aernoudt himself, his future might have looked different today.
That is why he strongly urges others to read this book, as it provides a wealth of wisdom and experience, offering invaluable guidance on the path to success for the next generation to come.
Prof. Rudy Aernoudt is a Belgian professor, writer, politician, economist and philosopher, born in Torhout. He was many times Chief of staff (director of cabinet) of the Ministers of economy and innovation both in Flanders and in Wallonia, of the Belgian Minister of economics and scientific policy and of the President of the European Economic and Social Committee, Henri Malosse. He is the only person to serve as Head of Cabinet at the European, Belgian, Walloon and Flemish levels. He is professor of corporate finance at the Universities of Ghent and Nancy and Professor of Economics, Monetary and Geopolitical Environment for the International Executive MBA, a joint venture of HEC Paris and UCLouvain.
Holding master's degree in monetary and industrial economics from KU Leuven, European economics from the College of Europe and Thomistic philosophy from KU Leuven, Rudy Aernoudt began his career as credit manager in the international banking sector before becoming an official in the European Commission, as senior economist (SME financing, scale-up financing, industrial and enterprise policy) and chief economist (space economics). He was member of the foresight task force. He has written several (over 40) books and articles (500 +) on enterprise finance, on politics, on philosophy and in particular on corruption, its nature, its consequences and how to tackle and prevent it. He even published a by the press well received novel (De Duivelszak) about it. He is columnist for FD-Magazine, Trends-Tendance and Made In.
ORDER BOOK OR CONTACT US FOR MORE INFO
Article by Jean Aznar - Secretary General Diplomatic World Institute