DURACELL ENERGY SOLUTIONS FOR HOME BATTERIES + EV CHARGERS 

DURACELL Energy Dura5 Home battery

DURACELL Energy Intro Video

Jean Aznar (DW Institute), Samira Tazi (Duracell Energy), Amaya Berruezo (Sanel), Mark Millar (Durcaell Energy)

Belgium (Lier - Antwerp) - 19th September 2024 - SANEL NV. official Duracell Energy distributor for BELUX event at Sanel's Showroom, Training & Experience Centre. (www.sanel.be) 

Benelux & Europe

The Duracell Energy Benelux team ensures that they maintain strong relationships with Platinum Partner Installers and Approved Distributors who provide sustainable energy storage products within the Benelux market.

The team, who are based in Deurne, Belgium, provide sales, marketing and technical training to provide homeowners with the most cost-effective and energy efficient system possible.

Recent events and training days such as the one held at sustainable solutions Sanel NV in Lier, showcase the range of Duracell Energy products to installers who are looking to be partners of Duracell Energy, adding to the growing network of Duracell Energy Platinum Partners and Approved Installers across Europe.

About Duracell Energy

Duracell Energy's EcoSystem of smart renewable products are manufactured and distributed by Puredrive Energy, the authorised and exclusive licensee for 10 European Countries and South Africa. 

The products empower homeowners to take control of their energy usage, reduce their carbon footprint, and save on energy bills through the latest technology and sustainable living.

The Home EcoSystem includes a range of solar and storage solutions such as the Dura-i inverter, the Dura5 battery, and the Dura EV Charger, managed through the Duracell Energy App. This app enables seamless management of energy storage, charging, and usage, allowing homeowners to automate and control their energy needs with ease.

Duracell Energy will build upon its key values of innovation, sustainability and strategic partnerships

Duracell Energy's International Growth - Powering Homes & Expanding Markets

The global transition toward renewable energy is gathering pace. Duracell Energy has exciting plans and is looking to build upon a year of growth and success by venturing into new markets and building upon existing foundations as well.

The successful launches in South Africa and Benelux region have presented a base to build upon in 2025 and beyond. To achieve their ambitious goals, Duracell Energy will build upon its key values of innovation, sustainability and strategic partnerships to bring market-leading sustainable smart solutions into even more homes and expand further into Europe and Africa.

Mark Millar - CEO Duracell Energy - Puredrive Energy was founded by UK battery storage expert Mark Millar. Mark launched Puredrive Energy in 2016 with the mission to deliver the highest-performing home storage batteries to the domestic market, helping consumers reduce energy costs and lower their carbon footprint. Under Mark's leadership, Puredrive has achieved rapid growth over the past years within the UK and overseas, with an annual growth rate of £32 million between 2020 and June 2023. The business has grown to a team of around 100 staff, designing and distributing battery systems throughout Europe and South Africa. Puredrive Energy has established itself as a market leader known for top-quality and high-performance battery systems. Puredrive's home battery storage system was runner-up in the Most Innovative Product Category at the Solar & Storage Awards 2022. Today, Duracell Energy is positioning itself as the go-to provider for domestic and small commercial energy solutions. With a clear vision for the future, Duracell Energy is committed to making sustainable energy accessible for everyone.

Keys to growth - innovation, sustainability, and strategic partnerships

With knowledge and expertise, Duracell Energy have designed and engineered a home storage battery that works for customers and their home. With their innovative smart app, homeowners can effortlessly integrate their home energy solutions with their variable rate tariffs to maximise their savings and cut their carbon footprint.

Using the latest battery cell technology Duracell Energy have created a market-leading product. The innovative Dura5 battery has a long-lasting product lifecycle and includes some of the best charging and discharging rates on the market. The product, which has been launched in the UK and soon to be launched in other markets, can also operate in a wide variety of environments. This means customers who live in variable climate conditions will be able to operate their systems without concern.

Duracell Energy utilises a network of Platinum Partners and Approved Installers to sell solar and battery solutions to homeowners. Platinum Partners are specially selected installers and receive rigorous training to be able to install the products efficiently and without issue.

Installers that qualify earn 'Platinum Partner' status and receive leads generated by Duracell Energy. This means that customers choosing a Platinum Homeowner installation will be serviced by highly skilled, qualified and vetted installation companies.

As the global shift towards renewable energy accelerates, Duracell Energy is playing a key role in driving this transition. The innovative and sustainable energy solutions provided across key markets is supporting homeowners to cut their carbon footprint and contribute to the global effort on stalling and reversing climate change.

It is through the above-mentioned strategic partnerships, cutting-edge and innovative technology, and a commitment to sustainability, that Duracell Energy is well positioned to empower communities with clean, reliable energy that paves the way for a greener, more resilient future for all. 

South Africa Expansion

Duracell Energy views South Africa as a key strategic market to establish a presence on the African continent while exploring further opportunities further north. With a firm commitment to renewable energy, Duracell Energy's aim is to help Africa achieve energy independence by leveraging the region's ideal climate for solar power.

Currently, the product range is focused on the residential market, but they have concrete plans to expand into the commercial and industrial sectors, ensuring a comprehensive approach to meeting the continent's energy needs.

There have been exciting developments within South Africa. Recently Duracell Energy have agreed a partnership with tech distributor Axiz, who have a dedicated solar division. This will give Duracell Energy the platform to supply cost-effective solutions to a wider market of homeowners, supporting energy independence, sustainability and crucially reliable power supply.

The South Africa team are excited for future developments within the Duracell Energy product range that will support homeowners to maximise energy savings and cut emissions. This will serve as the foundation from which to grow the brand across the continent.  

Duracell Energy is well positioned to empower communities with clean, reliable energy that paves the way for a greener, more resilient future for all.