European Brand Institute’s brandannual 2022

Baybars Altuntas - WBAF Executive Chairman 

brandannual 2022 - page 30 & 31

brandannual is an annual magazin published by the European Brand Institute supporting the networking concept of the iconvienna Brand Global Summit. It was first published on the occasion of the 10th anniversary of iconvienna taking place annually in April in Vienna.

Covering diverse aspects in Brands, from legal (branding & IP rights), innovation, regional and national branding approaches over financial possibilities to the certification of brands as value trigger. 

The brandannual magazine has been issued for the 9. year. The magazine covers brand-relevant topics in the area of innovations, sustainability, brand management, financing, current studies, people and industry trends.

This year under the motto "IN BRANDS WE TRUST", highlighting success stories and experiences of branding as an effective solution to support enterprises and regions, to achieve higher productivity, to diversity and to attract investments. 

This yearly gathering also gave an insightful perspective on the global challenges for brands and international businesses, brand investments, innovations and brands, brands for resilience and growth as well as an outlook on the future challenges.